Graphic Designer + Digital Content Specialist
Matr Boomie: fair trade, ethical gift shop
October 2021 - April 2023
Matr Boomie: fair trade, ethical gift shop
October 2021 - April 2023
Designed newsletter campaigns for B2C and B2B e-commerce: optimizing performance through A/B testing, visual trends, and composition. Integrated seasonal launches, product features, promotions, and impact reports via email and printed material. Cultivated company branding through various social channels utilizing infographics, carousel posts, IG Reels, and other video content. Collaborated with the marketing team to plan campaign calendars for each month. Mapped out monthly lists of SKUs to photograph for email banners and additional web materials. Filmed (setting up lighting and audio equipment) virtual tradeshows, tutorials, and behind-the-scenes clips. Photographed stylized product images on-site and in studio. Coordinated with marketing associates to upload images in Shopify and NetSuite. Image file maintenance for retailers (resizing, renaming, etc.).
Email Newsletter Designs ︎︎︎
Product Photography ︎︎︎
Video Content ︎︎︎
Social Media Graphics ︎︎︎
Additional Material ︎︎︎
instagram feed curation:
instagram story assets:
tradeshow retractable banner:
